SunShare is driving growth of the solar industry in the groundbreaking community solar segment. As one of the nation’s first community solar companies, SunShare’s mission is to give everyone access to clean, renewable energy solutions – enabling consumers to make informed decisions about their energy usage, the environment, and how to better their lives. Our company has a fearless, get-it-done attitude that is leading innovation and making solar an easy choice for consumers. We have already enabled thousands of citizens, businesses, and organizations to play a part in creating a cleaner, better future. With offices in Minneapolis and Denver, we continue to grow our team by hiring passionate, agile leaders who will transform the energy industry.
Job Type: Contract
POSITION SUMMARY:
This part-time role will contribute on a contract basis to develop and maintain SunShare’s public perception in the consumer, industry, and legislative/regulatory spaces. This role will use both earned and owned media to establish SunShare as the go-to industry expert on community solar and renewable energy, as well as drive SunShare’s consumer reputation in line with its promoters and brand values. Experience in clean energy and relationships with key national, Colorado, and Minnesota publications is a plus.
This role will work in conjunction with the in-house marketing, regulatory, and customer experience teams to develop and surgically deploy tactics such as media relations, influencer outreach, thought leadership, social media, sponsored content and non-conventional tactics that will favorably influence consumers, regulatory and legislative groups, and industry insiders.
In short, the right candidate will need to prove he or she can use old PR and new PR to quickly and precisely create and maintain a favorable public image through third-party validation. This role will be part-time based on the business needs.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Secure positive coverage with high-profile national and local media to catapult SunShare to the top of industry coverage
• Integrate PR, social media, and influencer strategy to create consistent, positive content and increase consumer engagement
• Develop and execute media relations and social media platform strategy
• Mine and create story ideas and proactively (and creatively) pitch media to secure coverage, regardless of “newsworthy” events
• Draft traditional media materials, including key messages, press kit, press releases, bios, byline articles
• Assist with the planning and execution of events, press conferences / briefings, media tours, etc.
• Spearhead earned and owned media strategy
• Research and prepare executives in media training for presentations, conferences, and interviews
SPECIFIC REQUIREMENTS AND EXPERIENCE:
• 7-10 years of marketing or advertising experience with 7+ years of direct Public Relations agency or other experience
• Self-direction will be mandatory to ensure productivity
• Understanding of and willingness to dive into the regulatory and legislative challenges of community solar
• Proven ability to pitch and secure earned media – even when there’s not an obvious angle available
• Experience in reputation management, from a traditional and social media perspective
• Must have excellent verbal, written and interpersonal skills, including strong listening skills
• Must be able to thrive under deadline, be very detail-oriented and always be willing to go the extra mile
Job Types: Part-time, Contract
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POSITION SUMMARY:
The candidate will be a leader in a fast-paced, high-growth, and innovative organization with a high performing team. He or she will be responsible for leading project development in new and existing state markets in the community and distributed generation solar space.
DUTIES & RESPONSIBILITIES:
• Lead Project Development activities in several of SunShare’s key markets. This will include development of solar projects and managing them to NTP. This role will direct site selection, manage landmen, screen interconnections, and oversee the entire development and permitting process.
• This role will be responsible for leading SunShare’s business development in existing markets and new markets as identified.
• Articulate operational rationale and expected financial outcomes to the rest of the management team related to projects moving forward.
• Lead Project Development activities in several of SunShare’s key markets. This will include development of solar projects and managing them to NTP. This role will direct site selection, manage landmen, screen interconnections, and oversee the entire development and permitting process.
• This role will be responsible for leading SunShare’s business development in existing markets and new markets as identified.
• Articulate operational rationale and expected financial outcomes to the rest of the management team related to projects moving forward.
QUALIFICATIONS:
• 10+ years of project development and strategy experience required
• 5 years of experience in the solar/renewable energy field strongly preferred
• Must have a strong relationship base in the solar industry
• Project development and/or management experience preferred
• Demonstrated knowledge and / or expertise of electricity markets, utility rate tariffs, interconnection agreements, solar industry trends, and regulatory policies
• Demonstrated ability to lead without close direction or management; capable of performing and anticipating duties outside of the job description
Job Type: Full-time
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